To get your business case approved, align it tightly to your business strategy. Be clear on what the project will deliver and — just as importantly — what happens if you don't go ahead with it.
Be honest about the cost of doing nothing
Boards respond to risk as much as opportunity. Quantify the cost of inaction alongside the upside, and you give decision-makers a complete picture rather than an optimistic pitch.
- ✓ Tie the initiative directly to business strategy
- ✓ Spell out what it delivers and what inaction costs
- ✓ Have a clear, honest picture of the financials
- ✓ Socialize the case with executives before the formal ask
Most importantly, walk the case around your executives in advance to secure buy-in. A business case becomes much harder to reject once everyone has contributed to it.
